Toyota May Raise Price of Prius in Japan

Toyota has just announced that the company is considering a price hike for the Prius and its luxury models in japan because of the soaring cost of steel and other raw materials. If Toyota decides to raise prices the new prices will likely be announced in August and take effect by years end.

Toyota is expected to raise prices by one to three percent. No word on any change in price change in North America, for the time being. Prius demand is extremely high in North America right now. Most car dealers I know can’t even get them let alone keep them on the lot so I think a minor price hike at this point would have little to no effect on overall demand.

Source - Japan Corporate News

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One Response to “Toyota May Raise Price of Prius in Japan”

  1. People would still purchase these gas saving machines with the way gas prices are currently going. I wouldn’t be surprised if they raised prices in the States as well.

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