The third generation Toyota Prius, available beginning in model year 2010, made its world debut at the 2009 North American International Auto Show in Detroit. The vehicle is on its way to Europe for its European debut at the Geneva International Motor Show, which begins in just a few weeks.

The Prius will be part of the show’s focus on alternative fuel vehicles. The 2009 Geneva show has dedicated Hall 3 to green motoring. Other eco-friendly vehicle news expected from the show include the reveal of the Mitsubishi iMiEV Sport Air Concept, an E85 Bentley and the European debut of the Fisker Karma S.

Toyota also has another surprise in store during the Geneva Show, a “world-reveal of a new European-built model at an international media reception hosted by Toyota the evening before the Geneva motor show press day.” (Source: Newspress)

This year will mark the 79th anniversary of the Geneva International Motor Show; the show will run from March 5-15.

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Filed Under: Auto Shows, toyota

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