The Great Collapse of HUMMER
There is a post today on Autoblog about the deals going on behind closed doors at GM to try and keep HUMMER dealers afloat. HUMMER is in some serious trouble as sales continue to tumble, in June alone HUMMER sales fell 59.3 percent. (HUMMER moved just 2072 units.) HUMMER sales have been in a decline since 2006.
The weak economy and record high gas prices have taken their toll on HUMMER and GM appears to be getting ready to either sell the brand off or get rid of it all together. In fact, GM has already announced that HUMMER might be sold.
Public opinion of HUMMER has done a compete 180 over the last few years as well, something that was once a status icon is now seen by the majority as wasteful and obnoxious. I think the end of HUMMER is near and it won’t be long before dealers start jumping overboard.
Is there anyone out there who sees how this brand could be saved?
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Filed Under: General |
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If they took the Hummer brand and used it to launch a series of ‘green’ vehicles, well I don’t think it’d sustain itself, but it sure would create a lot of buzz. Imagine taking the symbol of waste and turning it into 100% electric or hydrogen, or whatever they have up their sleeves. It certainly would catch people’s eye.
Unfortunately I doubt they have anything up their sleeves in the ‘going green’ department and likely they’ll just scrap the entire thing.