Yesterday, I posted the July 2009 auto sales figures and one company, Ford, posted an increase in sales. Although the increase was only 2.4%, it represents the first increase for the automaker in more than a year and a half. Ford’s hybrid sales are through the roof. Unfortunately, the automaker doesn’t post individual figures but in its August 3 press release, the company states that hybrid sales are up by 323%. This is likely due, partly, to the popularity of the Ford Fusion Hybrid.

In July 2009, American Honda sold 2,295 Honda Insights and 969 Civic Hybrids. This is a big drop from the 3,440 Civic Hybrids sold in July 2008. The popularity (and great price) of the Insight and the fact that gas prices aren’t hovering near $5/gallon this summer may have played a part in this drop. The Insight wasn’t available in 2008 but American Honda bested their June 2009 performance when 2,079 Honda Insights were sold.

Toyota’s Prius continues to dominate the hybrid market. In July of 2008, Toyota sold 14,785 Priuses in the domestic market. Fast forward to this year; nearly 20,000 Priuses were sold (19,173). This represents an increase of 29.7%, year over year. Not only was the year over year numbers great, the month-to-month figures were also up. In June 2009, Toyota sold just fewer than 13,000 Priuses. It looks like that 50-mpg and the super cool Prius commercials are helping Toyota’s sales.

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