While Hyundai is working on a hybrid Sonata and the goal of achieving a fleet average of 35 mpg by 2015 (five years ahead of the US mandate), the company is also working on a carbon-offset plan for its Hyundai Genesis model. The project will be known as the Genesis Forest Project and is a collaborative effort between Hyundai, Carbonfund.org and Brazil’s Ecological Institute.

The goal of the Genesis Forest Project is “to offset the entire first year of emissions for all 2009 Hyundai Genesis sedans sold in the United States. Hyundai anticipates that the Genesis Forest Project will offset 93,170 metric tons of CO2 through the permanent conservation and reforestation of 3,000 acres of tropical forest in Brazil. The offset program reduces emissions and improves efficiency across the Hyundai model line-up.”

Hyundai’s carbon offset efforts is based near Tocantins, Brazil and will be utilizing the Social Carbon methodology to ensure “that the long-term contribution of the project lead to the sustainable development of the local region through constant monitoring and analysis.”

Source: Hyundai Media News Room

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