Hyundai Announces Blue Drive Initiative

Hyundai is now jumping on the eco-friendly vehicle bandwagon (this is a good bandwagon by the way) and has announced its Blue Drive environmental initiative. This exciting news from Hyundai came amidst the fanfare at the 2008 Los Angeles Auto Show; the main goal of the initiative is for the entire line of Hyundai vehicles to have a fleet average 35 miles per gallon fuel-efficiency rating by 2015. Currently, the United States government is requiring auto manufacturers to achieve this average by 2020.

“At the Los Angeles Auto Show, the company revealed plans for its first U.S. market gas-electric full hybrid (to be offered in the next-generation Sonata), introduced a sleek crossover concept powered by a turbocharged gasoline direct injection (GDI) engine, and announced future high-mileage editions of the Accent and Elantra.” (Source: Hyundai Media News Room)

Part of the Blue Drive technology that will push Hyundai towards its fuel-efficiency goals is based off a 270V lithium polymer rechargeable battery. The next-generation Sonata will feature this battery technology in a gasoline/electric parallel hybrid setup.

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One Response to “Hyundai Announces Blue Drive Initiative”

  1. [...] Hyundai is working on a hybrid Sonata and the goal of achieving a fleet average of 35 mpg by 2015 (five years ahead of the US mandate), the company is also working on a [...]

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