Ruder Finn Insights released interesting news today; details of a survey about U.S. consumer’s thoughts on hybrid vehicles show that the consumers are interested in hybrid vehicles yet show concern about the performance and durability of these cars. The company surveyed 514 Americans in August 2008; here are some of the results.

The Hybrid Attitude Survey Results

“The hybrid industry has gone through a significant evolution in the last decade but consumer perceptions have not caught up,” said Marty McGough, Director of RF Insights. “As manufacturers balance their portfolio of traditional and hybrid vehicles and weigh their go-to-market strategy, the study reveals a clear need to re-educate consumers on this significant industry transformation. A concise communications strategy conveying how far these vehicles have come, and all they have to offer, is paramount, especially for U.S. automakers. Any Congressional bailout will likely place restrictions or provide incentives designed to produce more fuel-efficient, next-generation cars.” (Source: PR Newswire)

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