Honda Scales Back Detroit Auto Show Plans

Today’s news from Honda comes just days after Nissan North America announced that it would be withdrawing its participation from the Detroit Auto Show due to country’s economic conditions. Honda is announcing that while it will still participate in the 2009 North American International Auto Show, it has scrapped plans for any glitzy (and pricey) press conferences.
Honda’s focus during the Detroit show was the first official revealing of the production version of the 2010 Honda Insight. Although the Honda Insight made an appearance in Paris last month and is currently on display at the LA Auto Show, the version on display is still considered a concept. Despite the fact that Honda will not be revealing the official production version of the 2010 Honda Insight, the vehicle will still be on display at the show.
The Detroit area is being hit hard by the slump in the nation’s economy and with the unknown fate of the Detroit 3; these latest withdrawals from the show do not bode well for neither the city of Detroit nor the North American International Auto Show.
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Filed Under: Auto Shows, honda |
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[...] the show but is scaling back the publicity surrounding the debut of the production version of the Honda Insight, which will go on sale in the spring of [...]