I receive hundreds of auto-related press releases a day and this one saddened me. The title of the release is: U.S. Vehicle Consumers Remain Unwilling to Sacrifice Current Priorities in Vehicle Purchases for Fuel Efficiency.

The title really says it all, I think that the results of the study would have been a bit different if it was done last summer when people were combining trips, carpooling, etc to avoid filling up for $4+ per gallon. Now that gas is under $2/gallon in most places across the United States, the vast majority of consumers aren’t concerned about fuel efficiency. Only 10% of those surveyed would pay more for an environmentally friendly vehicle.

“According to Strategic Vision research, out of 124 attributes cited by consumers for their next vehicle purchase, overall environmental friendliness of the vehicle ranked 53rd, emissions controls ranked 87th, fuel economy/good mileage ranked 120th and fuel efficiency ranked last at 124th.” Source: PR Newswire

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