Ford is the least affected of the Detroit 3 and will be using some of this “extra” money to launch a massive ad campaign for the 2010 Ford Fusion and Ford Fusion Hybrid. Ford is pulling out all stops and going after the midsize sedan market targeting both the Honda Accord and Toyota Camry as well as the Toyota Camry Hybrid.

“The new Fusion delivers on all the rational considerations that are important to mid-size car customers - as the most fuel-efficient mid-size sedan in America, with quality on par with Camry and Accord, excellent resale value and low cost of ownership,” she said. “Add to that the unique attributes that only Fusion delivers - bold styling; a fun, engaging drive experience and smart technology and you have to ask, ‘Why wouldn’t you buy a Fusion?’” (Source: PR Newswire)

The 2010 Ford Fusion has official EPA fuel efficiency ratings of 23 mpg in the city and 34 mpg on the highway; these figures are better than the numbers posted by both the Toyota Camry and the Honda Accord.

The 2010 Ford Fusion Hybrid was hoping to best the Toyota Camry Hybrid’s fuel efficiency and in the city, it posted a huge increase over Camry’s rating. The Fusion Hybrid managed a 41 mpg city rating and 36 mpg highway rating.

The advertising campaign slogan is “We Speak Car” and the first commercial will be on American Idol’s Tuesday show. If you have ever watched any of the American Idol episodes then you know that Ford is a major sponsor and the ads usually feature Idol contestants. I happen to be an Idol fan (shh, don’t berate me) so I’ll be looking out for the Ford Fusion advertisement.

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Filed Under: Ford

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