A Juice Bar for Your Car

The famed Charles Hotel in Cambridge, Massachusetts will be opening a “Juice Bar” for cars on Earth Day, April 22, 2009. This isn’t a fancy gas station in the middle of the Harvard Square Hotel; instead it is an area in the hotel garage for hybrid and electric car recharging. The price for access to this new juice bar? Free!

“Two separate parking stalls will be equipped with dual charging outlets, featuring a GFI protected outlet with 50/60 AMP, 240 volt and 20 AMP, 120 volt service, which will electrically charge cars between two to four hours. As an added service, The “Juice Bar” will keep an extensive inventory of back-up adapters on hand for popular EV models for guests who may have left theirs behind.” (Source: PR Newswire)

This certainly isn’t the first free EV charging station. One of my favorite local restaurants had two charging stations in their parking lot after the owner purchased one of the original Honda Insights. However, branding it as a juice bar for your car is great; combining this with an Earth Day launch and you have an ingenious product.

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