2010 Toyota Prius at Detroit Auto Show
Finally, some exciting news to come out about the Detroit-based North American International Auto Show - the 2010 Toyota Prius will make its world debut.
The press release was short and sweet; here it is in its entirety:
Toyota Motor Sales (TMS),U.S.A., Inc. will stage the world premiere of the all-new 2010 Toyota Prius at a press conference at the 2009 North American International Auto Show in Detroit.
The all-new Toyota Prius, with a substantially revised Hybrid Synergy Drive system, will deliver improved mileage, improved performance and a host of innovative new features.
The press conference will be held on Monday, January 12 at 11:30 AM Eastern Time in the Riverview Ballroom in COBO Center and simulcast live to the Toyota display area at the show. A video clip of the press conference will be available for viewing following the event on the Toyota.com website. Source: Toyota
This is fantastic news especially in light of recent media about automakers pulling out of the Detroit show due to the rough economic situation that auto manufacturers are facing. Honda plans to be at the show but is scaling back the publicity surrounding the debut of the production version of the Honda Insight, which will go on sale in the spring of 2009.
Companies that have announced their withdrawal from the North American International Auto Show include Nissan, Mitsubishi, Land Rover, Rolls-Royce and Suzuki. The Detroit area really does not need more auto manufacturing woes but today’s announcement from Toyota should definitely provide a bit of a boost to the show.
I, for one, am enthusiastic about the 2010 Toyota Prius. Sign me up for one now - minus the interesting graphics coming out of the plug image though.
|
Filed Under: General |
|
If you enjoyed reading this article... Subscribe to Our Feed |
Loading ...
[...] by the Chinese government. The company is now preparing to return to Detroit to participate in the North American International Auto Show for the second [...]
[...] is that for a teaser? Toyota will be premiering the 2010 Toyota Prius plug-in hybrid at the show so it is not going to be a new Prius concept. My guess is that this will be a smaller [...]
[...] does not have a plug-in hybrid Prius on the market but will reveal the 2010 Toyota Prius plug in hybrid at the North American International Auto Show on [...]
[...] is upping the game with the 2010 Toyota Prius; the third generation Prius comes with an estimated combined fuel efficiency of 50 miles per [...]